Entrepreneurial Discourse from a Critical Feminist Perspective

Harrer, T, and Lehner, O.M. 2018, Entrepreneurial Discourse from a Critical Feminist Perspective, British Academy of Management Proceedings, 2-26, (ISBN: 978-0-9956413-0-3)

27 Pages Posted: 16 Dec 2018

See all articles by Theresia Harrer

Theresia Harrer

Middlesex University London

Othmar Manfred Lehner

Hanken School of Economics - Department of Accounting; University of Applied Sciences Upper Austria; Middlesex University of London

Date Written: May 8, 2018

Abstract

Following literature that already reframes entrepreneurship as a social change activity, we consider the change potential of entrepreneurial narratives in crowdfunding pitches of predominantly female-run ventures. In particular, we position the community driven phenomenon crowdfunding as a vehicle to transcend and change the predominantly masculine discourse within entrepreneurship literature. Following an idiographic methodology, we critically analyze the discourse in crowdfunding video representations of ventures and explore structure, linguistic usage, visual artifacts and the implied intentions towards social change from a feminist perspective. From the sampling set of 42 crowdfunding campaigns, we use discursive elements and tropes to identify feminist themes as important factors towards influencing the way society (the crowd) understands entrepreneurial activities. In addition, we contribute to research by furthering the social change perspective on entrepreneurship and by addressing epistemological issues relating to prevailing paradigms.

Keywords: feminism, entrepreneurship, crowdfunding, critical approach, discourse analysis

JEL Classification: M13, M15

Suggested Citation

Harrer, Theresia and Lehner, Othmar Manfred, Entrepreneurial Discourse from a Critical Feminist Perspective (May 8, 2018). Harrer, T, and Lehner, O.M. 2018, Entrepreneurial Discourse from a Critical Feminist Perspective, British Academy of Management Proceedings, 2-26, (ISBN: 978-0-9956413-0-3), Available at SSRN: https://ssrn.com/abstract=3286529

Theresia Harrer

Middlesex University London ( email )

The Burroughs
London, NW4 4BT
United Kingdom

Othmar Manfred Lehner (Contact Author)

Hanken School of Economics - Department of Accounting ( email )

FI-00101 Helsinki
Finland

University of Applied Sciences Upper Austria ( email )

Wehrgrabengasse 1-3
Steyr, Upper Austria 4400
Austria

Middlesex University of London ( email )

The Burroughs
London, NW4 4BT
United Kingdom

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