Corporate Media Publication: Aspects of Concept Development

Abstract

The paper is devoted to the analysis of aspects of development of corporate media publication as the concept. Corporations have become the permanent link in the chain of relationships between the person and society: they initiate a dialogue with consumers, act as fixers of public opinion and create the living environment in which person socializes. We developed the system of practical recommendations for the formation of the creative concept of corporate media. We made the conclusion that we formulated the main requirements for the concept of corporate media publication. Creation of creative concept should be carefully investigated and taken into consideration by all employees of the company, who will take part in the preparation of the media-publication. The media-publication must be approved by the management, who subsequently coordinate each new edition of the publication before submitting it to print.