Get Real! Individuals Prefer More Sustainable Investments

87 Pages Posted: 21 Nov 2018 Last revised: 28 Oct 2020

See all articles by Rob Bauer

Rob Bauer

Maastricht University

Tobias Ruof

Maastricht University

Paul Smeets

Maastricht University

Date Written: February 21, 2019

Abstract

In two survey experiments (n=1,669 and n=3,186), we address the question whether people put their pension savings on the table to promote sustainability. First, pension fund members get a real vote on the fund’s engagement strategy. A majority of members (67.9%) votes for increased and intensified engagement based on the Sustainable Development Goals (SDGs). Then, members can provide feedback on the implementation by the fund. The support for the updated engagement strategy stays strong. Members also back the fund’s decision to additionally screen equity portfolios based on SDGs. Support for sustainable investments is largely driven by social preferences.

Keywords: survey experiment, social preferences, socially responsible investments, sustainable finance, experimental finance

JEL Classification: G02, G20, G23, G28

Suggested Citation

Bauer, Rob and Ruof, Tobias and Smeets, Paul, Get Real! Individuals Prefer More Sustainable Investments (February 21, 2019). Available at SSRN: https://ssrn.com/abstract=3287430 or http://dx.doi.org/10.2139/ssrn.3287430

Rob Bauer

Maastricht University ( email )

P.O. Box 616
Maastricht, 6200 MD
Netherlands
+31 43 3883871 (Phone)

Tobias Ruof

Maastricht University ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands

Paul Smeets (Contact Author)

Maastricht University ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands
+31433883643 (Phone)

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