Designing Radical Innovations of Meanings for Society: Envisioning New Scenarios for Smart Mobility

14 Pages Posted: 21 Nov 2018

See all articles by Claudio Dell'Era

Claudio Dell'Era

Polytechnic University of Milan

Naiara Altuna

Polytechnic University of Milan

Roberto Verganti

Politecnico di Milano

Date Written: December 2018

Abstract

The design‐driven innovation literature focuses on meanings that people give to products and services. This paper investigates how new meanings can be designed and proposed to society rather than to individuals in the particular context of smart mobility. Smart mobility is characterized by a wide range of digital technologies that aim to make all mobility services within a city or territory more accessible and easy to use for citizens. At the same time, to effectively create value, the opportunities digital technologies offer must meet the needs of emerging lifestyles. In modern life, people manifest their interest in the semantic dimension by embracing solutions that are personally constructive and aligned with their cultural values. From an empirical point of view, this paper relies on two case studies that illustrate radical innovation of meanings in the smart mobility domain. Both case studies suggest a multi‐level perspective: on the one hand, they address landscape pressure and the need for more sustainable solutions for future mobility; on the other hand, they propose a new understanding of transport and travel.

Suggested Citation

Dell'Era, Claudio and Altuna, Naiara and Verganti, Roberto, Designing Radical Innovations of Meanings for Society: Envisioning New Scenarios for Smart Mobility (December 2018). Creativity and Innovation Management, Vol. 27, Issue 4, pp. 387-400, 2018. Available at SSRN: https://ssrn.com/abstract=3288715 or http://dx.doi.org/10.1111/caim.12276

Claudio Dell'Era (Contact Author)

Polytechnic University of Milan ( email )

Naiara Altuna

Polytechnic University of Milan

Piazza Leonardo da Vinci
Milan, 20100
Italy

Roberto Verganti

Politecnico di Milano ( email )

20113 Milan, Milano
Italy

Register to save articles to
your library

Register

Paper statistics

Downloads
1
Abstract Views
48
PlumX Metrics