Sports Sponsorship in Russia: Definition and Purposes

4 Pages Posted: 14 Dec 2018

See all articles by Natalia Nikitina

Natalia Nikitina

Moscow State University, Faculty of Economics, Students

Nina Voskolovich

Moscow State University - Faculty of Economics

Date Written: November 22, 2018

Abstract

This article about sponsor's activity in sport in the Russian Federation, its main objectives and tasks. How to divide sponsors into groups and what to receive criterion for this division.
Elements of the special mechanism of sponsor's activity.

Keywords: mass sport, sponsorship, sponsor

JEL Classification: Z200, Z230

Suggested Citation

Nikitina, Natalia and Voskolovich, Nina, Sports Sponsorship in Russia: Definition and Purposes (November 22, 2018). Available at SSRN: https://ssrn.com/abstract=3289144 or http://dx.doi.org/10.2139/ssrn.3289144

Natalia Nikitina (Contact Author)

Moscow State University, Faculty of Economics, Students ( email )

1-46 Leninskiye Gory
Moscow
Russia

Nina Voskolovich

Moscow State University - Faculty of Economics ( email )

1-46 Leninskiye Gory
Moscow, 119991
Russia

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