The Corporate Social Responsibility Notion

Camilleri, M. A. (2017). The Corporate Social Responsibility Notion. In Corporate Sustainability, Social Responsibility and Environmental Management (pp. 3-26) Cham, Switzerland: Springer Nature

45 Pages Posted: 15 Dec 2018

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Date Written: November 01, 2017

Abstract

This contribution provides a broad overview of the corporate social responsibility (CSR) terminology and its emerging constructs. It presents the business case for CSR. The researcher sheds light on the theoretical underpinnings relating to the CSR agenda, including Corporate Citizenship (Carroll, 1998; Waddock, 2004; Matten and Crane, 2004), Creating Shared Value (Porter and Kramer, 2011; 2006), Stakeholder Engagement (Freeman, 1984) and Business Ethics (Crane and Matten, 2004) as he featured the latest Corporate Sustainability and Responsibility (CSR2.0) perspective (Visser, 2010). These recent developments imply that the organisations’ commitment to responsible behaviours may represent a transformation of the corporation into a truly sustainable business that is adding value to the business itself, whilst also adding value to society and the environment. This ‘new’ proposition is an easy term that may appeal to business practitioners. CSR2.0 is linked to improvements in economic performance, operational efficiency, higher quality, innovation and competitiveness. At the same time, it raises awareness on responsible behaviours. Therefore, this promising concept can be considered as strategic in its intent and purposes, as businesses are capable of being socially and environmentally responsible ‘citizens’ whilst pursuing their profit-making activities.

Keywords: Strategy, corporate social responsibility, CSR, strategic CSR, corporate citizenship, creating shared value, corporate sustainability, stakeholder engagement

JEL Classification: M00, M1, M10, M12, M14

Suggested Citation

Camilleri, Mark, The Corporate Social Responsibility Notion (November 01, 2017). Camilleri, M. A. (2017). The Corporate Social Responsibility Notion. In Corporate Sustainability, Social Responsibility and Environmental Management (pp. 3-26) Cham, Switzerland: Springer Nature. Available at SSRN: https://ssrn.com/abstract=3289530

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

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