Supply Chains and Antitrust Governance

34 Pages Posted: 3 Dec 2018

See all articles by Nitish Jain

Nitish Jain

London Business School

Sameer Hasija

INSEAD - Technology and Operations Management

Serguei Netessine

The Wharton School, University of Pennsylvania

Date Written: November 26, 2018

Abstract

Antitrust regulations are meant to promote fair competition in the market, but balancing administrative and legal costs with enforcement can be difficult when multi-layered supply chains are involved. The canonical example of this challenge is the landmark Illinois Brick ruling, which limits antitrust damages to only the direct purchasers of a product; for instance, consumers can file antitrust claims against colluding retailers but not against colluding manufacturers -- only retailers can file claims against manufacturers. This controversial ruling was meant to reduce legal costs, but it can clearly lead to missed enforcement opportunities. In this paper we demonstrate how the Illinois Brick ruling interacts with contracts adopted in the supply chain and we show that otherwise equivalent supply chain arrangements can have markedly different effects. In particular, we find that wholesale price, minimum order quantity, revenue-sharing and quantity discount contracts lead retailers to take legal action against manufacturers in the event of collusive behavior. However, the wholesale price plus fixed fee contract structure (a.k.a. a two-part tariff or slotting fee contract) facilitates collusion among the manufacturers with retailers compensated by the fixed fee and not filing the antitrust litigation. We further demonstrate that collusion is more likely under high demand uncertainty and high competition at the retail level but is less likely under high competition at the manufacturer level. Our paper helps public enforcers identify market conditions conducive to antitrust violations.

Keywords: Supply Chain Contracts, Antitrust, Illinois Brick Ruling, Slotting Fees

Suggested Citation

Jain, Nitish and Hasija, Sameer and Netessine, Serguei, Supply Chains and Antitrust Governance (November 26, 2018). Available at SSRN: https://ssrn.com/abstract=3290658 or http://dx.doi.org/10.2139/ssrn.3290658

Nitish Jain

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Sameer Hasija

INSEAD - Technology and Operations Management ( email )

Boulevard de Constance
77 305 Fontainebleau Cedex
France

Serguei Netessine (Contact Author)

The Wharton School, University of Pennsylvania ( email )

3730 Walnut Street
Philadelphia, PA 19104-6367
United States
(215) 573 3571 (Phone)

HOME PAGE: http://www.netessine.com

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