The Power of Metaphor

62 Pages Posted: 18 Dec 2018

See all articles by Eduard Buzila

Eduard Buzila

Goethe University Frankfurt - Faculty of Law

Date Written: November 28, 2018

Abstract

In this paper I look at the concept of metaphor and apply it to metaphors used on the cover page of The Economist. The paper aims at showing how metaphors were used by The Economist during the financial crisis of the year 2006/2007.

Keywords: metaphors, cognitive linguistics, language and economics

Suggested Citation

Buzila, Eduard, The Power of Metaphor (November 28, 2018). Available at SSRN: https://ssrn.com/abstract=3292066 or http://dx.doi.org/10.2139/ssrn.3292066

Eduard Buzila (Contact Author)

Goethe University Frankfurt - Faculty of Law ( email )

Campus Westend / RuW-Gebäude
Theodor-W.-Adorno-Platz 4
Frankfurt am Main, 60323
Germany

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