What Makes Buyers to Stay Offline? Factors Influencing Online Purchase Behavior
International Journal of Research in Finance and Marketing (IJRFM), Vol. 8 Issue 9, September - 2018
9 Pages Posted: 19 Dec 2018
Date Written: September 2018
Shopping has become inevitable activity of modern society. There are many ways of purchasing and they can be divided into two basic categories; traditional and online shopping. In this study it is discussed what are the factors that make buyers shop offline. It focuses on the single geographic area which is Bosnia and Herzegovina. It is clear that online shopping is not quite present among population of Bosnia and Herzegovina. Findings show that gender, income level, age and some other non-demographic factors are those which mainly affect customers’ behavior while choosing between online and offline purchasing. Beside these factors which were proved as important in previous findings in some other countries, this project discovers whether there are different factors that make buyers stay offline in Bosnia and Herzegovina.
Keywords: online shopping, offline shopping, factors, concerns
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