Mapping the Merchant’s Mind: An Analysis of Digital Payment Behaviors by Fixed Store Merchants in Jaipur

44 Pages Posted: 19 Dec 2018

See all articles by Rajesh Shukla

Rajesh Shukla

People Research on Indias Consumer Economy

Badal Malick

Independent

Megha Shree

People Research on Indias Consumer Economy

Vaisnavi Gnanasekaran

Independent

Date Written: December 6, 2018

Abstract

The outlook for digital payments in India is promising, which bodes well for broader financial inclusion through digital channels. Significant shifts have occurred in the policy & regulatory landscape as well as public infrastructure creation to enable a push from cash to digital. These changes have resulted in the opening of hundreds of millions of new bank accounts; an open API platform that supports paperless, presenceless and cashless transactions at scale; and new cohorts of small finance & payment banks with greater agility to drive banking & finance for undeserved segments. At the same time, disruptive innovation in the private sector has galvanized a fast emerging fintech sector (enabled by open APIs), deeper smartphone penetration, and precipitous reductions in data costs.

Keywords: Digital Payments, Merchants, Fixed Store, Shops, Jaipur, ICE 360, Digital Payment Behaviors

Suggested Citation

Shukla, Rajesh and Malick, Badal and Shree, Megha and Gnanasekaran, Vaisnavi, Mapping the Merchant’s Mind: An Analysis of Digital Payment Behaviors by Fixed Store Merchants in Jaipur (December 6, 2018). Available at SSRN: https://ssrn.com/abstract=3296941 or http://dx.doi.org/10.2139/ssrn.3296941

Rajesh Shukla (Contact Author)

People Research on Indias Consumer Economy ( email )

C-110, Upper Ground Floor, Naraina Vihar
Delhi, DE 110028
India
9873909911 (Phone)

HOME PAGE: http://www.ice360.in

Badal Malick

Independent

Megha Shree

People Research on Indias Consumer Economy ( email )

C-110, Upper Ground Floor, Naraina Vihar
Delhi, DE 110028
India

HOME PAGE: http://www.ice360.in

Vaisnavi Gnanasekaran

Independent

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