Download This PaperAttention Please!
University of Zurich, Department of Economics, Working Paper No. 308, 2018
36 Pages Posted: 2 Jan 2019
Date Written: November 29, 2018
Abstract
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
Keywords: sequential sampling, marketing, persuasion, attention allocation
JEL Classification: D8, D91
Suggested Citation: Suggested Citation
Gossner, Olivier and Steiner, Jakub and Stewart, Colin, Attention Please! (November 29, 2018). University of Zurich, Department of Economics, Working Paper No. 308, 2018, Available at SSRN: https://ssrn.com/abstract=3300084 or http://dx.doi.org/10.2139/ssrn.3300084
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