Attention Please!

University of Zurich, Department of Economics, Working Paper No. 308, 2018

36 Pages Posted: 2 Jan 2019

See all articles by Olivier Gossner

Olivier Gossner

Ecole Polytechnique, Paris; London School of Economics & Political Science (LSE)

Jakub Steiner

Charles University in Prague - CERGE-EI (Center for Economic Research and Graduate Education - Economics Institute)

Colin Stewart

University of Toronto - Department of Economics

Date Written: November 29, 2018

Abstract

We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

Keywords: sequential sampling, marketing, persuasion, attention allocation

JEL Classification: D8, D91

Suggested Citation

Gossner, Olivier and Steiner, Jakub and Stewart, Colin, Attention Please! (November 29, 2018). University of Zurich, Department of Economics, Working Paper No. 308, 2018. Available at SSRN: https://ssrn.com/abstract=3300084 or http://dx.doi.org/10.2139/ssrn.3300084

Olivier Gossner (Contact Author)

Ecole Polytechnique, Paris ( email )

1 rue Descartes
Paris, 75005
France

London School of Economics & Political Science (LSE) ( email )

Houghton Street
London, WC2A 2AE
United Kingdom

Jakub Steiner

Charles University in Prague - CERGE-EI (Center for Economic Research and Graduate Education - Economics Institute) ( email )

P.O. Box 882
7 Politickych veznu
Prague 1, 111 21
Czech Republic
+420 605 286 947 (Phone)

HOME PAGE: http://www.cerge-ei.cz

Colin Stewart

University of Toronto - Department of Economics ( email )

150 St. George Street
Toronto, Ontario M5S 3G7
Canada

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