University of Zurich, Department of Economics, Working Paper No. 308, 2018
36 Pages Posted: 2 Jan 2019
Date Written: November 29, 2018
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
Keywords: sequential sampling, marketing, persuasion, attention allocation
JEL Classification: D8, D91
Suggested Citation: Suggested Citation