Users as a Hidden Resource for Creativity: Findings from an Experimental Study on User Involvement

7 Pages Posted: 1 Jul 2003

See all articles by Per Kristensson

Per Kristensson

affiliation not provided to SSRN

Peter R. Magnusson

Independent

Jonas Matthing

Independent

Abstract

The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek to answer the question of how user involvement affects the originality of new service ideas. An experimental investigation was carried out which included 54 participants arranged into three groups of creative users, ordinary users and professional service developers. The empirical data revealed that the users produced more original ideas than the company's professional service developers. It is thus suggested that business organizations attempt to innovate original products would benefit from involving their customers.

Suggested Citation

Kristensson, Per and Magnusson, Peter R. and Matthing, Jonas, Users as a Hidden Resource for Creativity: Findings from an Experimental Study on User Involvement. Creativity and Innovation Management, Vol. 11, pp. 55-61, 2002. Available at SSRN: https://ssrn.com/abstract=330026

Per Kristensson (Contact Author)

affiliation not provided to SSRN ( email )

Peter R. Magnusson

Independent

No Address Available

Jonas Matthing

Independent

No Address Available

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