Internet Business Models in the Consumer Market – A Typological Approach
T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, “Marketing i Rynek”, 12/2018.
16 Pages Posted: 2 Jan 2019
Date Written: December 15, 2018
This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also with respect to selected economic categories. Additionally, the paper discusses the notion of business models from systemic and typological perspectives and compares this term to the notion of strategy and revenue model.
Keywords: business model, internet, e-commerce, e-business
JEL Classification: O33
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