Internet Business Models in the Consumer Market – A Typological Approach

T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, “Marketing i Rynek”, 12/2018.

16 Pages Posted: 2 Jan 2019

Date Written: December 15, 2018

Abstract

This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also with respect to selected economic categories. Additionally, the paper discusses the notion of business models from systemic and typological perspectives and compares this term to the notion of strategy and revenue model.

Keywords: business model, internet, e-commerce, e-business

JEL Classification: O33

Suggested Citation

Doligalski, Tymoteusz, Internet Business Models in the Consumer Market – A Typological Approach (December 15, 2018). T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, “Marketing i Rynek”, 12/2018. . Available at SSRN: https://ssrn.com/abstract=3301842

Tymoteusz Doligalski (Contact Author)

Warsaw School of Economics (SGH) ( email )

aleja Niepodleglosci 162
PL-Warsaw, 02-554
Poland

HOME PAGE: http://www.doligalski.net/

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