Internet Appendix for: Target Firm Advertising and Firm Value
18 Pages Posted: 3 Jan 2019 Last revised: 25 Feb 2020
Date Written: February 11, 2019
Full Paper is available at: https://www.ssrn.com/abstract=2526509
In this Internet Appendix, we perform further tests in order (i) to assess the robustness of the main findings, (ii) to evaluate whether the magnitude of our results changes in different settings, and (iii) to provide further insight on our main empirical constructs.
Keywords: Advertising; Mergers and acquisitions; Information transmission, Behavioral bias
JEL Classification: D03; G02; G14; G34; M41
Suggested Citation: Suggested Citation