Internet Appendix for: Target Firm Advertising and Firm Value
16 Pages Posted: 3 Jan 2019 Last revised: 24 May 2022
Date Written: May 24, 2019
Abstract
Full Paper is available at: https://www.ssrn.com/abstract=2526509
In this Internet Appendix, we perform further tests in order (i) to assess the robustness of the main findings, (ii) to evaluate whether the magnitude of our results changes in different settings, and (iii) to provide further insight on our main empirical constructs.
Keywords: Advertising; Mergers and acquisitions; Information transmission, Behavioral bias
JEL Classification: D03; G02; G14; G34; M41
Suggested Citation: Suggested Citation
Fich, Eliezer M. and Starks, Laura T. and Tran, Anh L., Internet Appendix for: Target Firm Advertising and Firm Value (May 24, 2019). Available at SSRN: https://ssrn.com/abstract=3304137 or http://dx.doi.org/10.2139/ssrn.3304137
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