Internet Appendix for: Target Firm Advertising and Firm Value

18 Pages Posted: 3 Jan 2019 Last revised: 25 Feb 2020

See all articles by Eliezer M. Fich

Eliezer M. Fich

Drexel University - Department of Finance

Laura T. Starks

University of Texas at Austin - Department of Finance

Anh L. Tran

Cass Business School, City University London

Date Written: February 11, 2019

Abstract

Full Paper is available at: https://www.ssrn.com/abstract=2526509

In this Internet Appendix, we perform further tests in order (i) to assess the robustness of the main findings, (ii) to evaluate whether the magnitude of our results changes in different settings, and (iii) to provide further insight on our main empirical constructs.

Keywords: Advertising; Mergers and acquisitions; Information transmission, Behavioral bias

JEL Classification: D03; G02; G14; G34; M41

Suggested Citation

Fich, Eliezer M. and Starks, Laura T. and Tran, Anh L., Internet Appendix for: Target Firm Advertising and Firm Value (February 11, 2019). Available at SSRN: https://ssrn.com/abstract=3304137 or http://dx.doi.org/10.2139/ssrn.3304137

Eliezer M. Fich (Contact Author)

Drexel University - Department of Finance ( email )

LeBow College of Business
3220 Market Street – 11th Floor
Philadelphia, PA 19104
(215) 895-2304 (Phone)

Laura T. Starks

University of Texas at Austin - Department of Finance ( email )

Red McCombs School of Business
Austin, TX 78712
United States
512-471-5899 (Phone)
512-471-5073 (Fax)

Anh L. Tran

Cass Business School, City University London ( email )

106 Bunhill Row
London, EC1Y 8TZ
United Kingdom
+44-207-040-5109 (Phone)
+44-207-040-8881 (Fax)

HOME PAGE: http://https://www.cass.city.ac.uk/faculties-and-research/experts/anh-tran

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