Visitors' Perception about the Entertainment Parks in Dhaka City of Bangladesh
16 Pages Posted: 16 May 2019
Date Written: December 16, 2018
Now-a-days, entertainment parks are one of the important segments of tourism industry of any country. Bangladesh is also a country with a full of attractive places for the visitors and tourists. Some of the entertainment parks are also made by the private sector entrepreneurs in Bangladesh. Due to very fast growth of urbanization, people are deprived of enjoying natural attractive places due to their time constraints. Therefore, the entertainment park concept is becoming important in developing countries like Bangladesh. Along with natural tourists’ spots, there are four main private sector entertainment parks in Bangladesh such as, Fantasy kingdom, Nandan Park, Sishu Park, and Foyez Lake that are located in Dhaka and Chittagong. The tourism sector’s contribution to the economy is also increasing day by day. In 2017, it was 2.20 percent of the GDP and is expected to be 6.20 percent in 2018 . To develop this sector, a diversified approach with the concentration on theme-based entertainment parks might be more attractive to the urban people of Bangladesh. A large number of visitors look for entertainment parks especially in Dhaka city. But the parks are extremely inadequate in numbers and also not in a good condition. Hence, this study identifies the visitors’ perceptions about the entertainment parks located in Dhaka city – capital city of Bangladesh. This study has been conducted among the visitors who already visited entertainment parks of Dhaka city. To conduct this study, a total of 214 visitors were interviewed with the help of a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Multivariate analysis techniques like factor analysis was performed to identify the factors related to the entertainment parks of Dhaka city. Multiple regression analysis was performed to identify the relationships between the factors and the overall conditions of the entertainment parks of Dhaka city. Results show that there are twelve factors that are important to the people of Dhaka city who frequently visit entertainment parks. The factors are: medical and first aid services, rides price and mobile network, road transport and discount facilities, trees and gardens, park employees behavior & sitting facilities, food and toilet facilities, picnic spot facilities, drinking water facilities, attractiveness of the park, quiet and noiseless, open for all ages of people, and availability of the rides. It is suggested that the park authority should focus on the mentioned factors to make the entertainment parks more attractive to the increased number of visitors of Dhaka city.
Keywords: Entertainment Park, Rides Price, Park Employees Behavior, Quiet and Noiseless, Availability of Rides
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