Visitors' Perception about the Entertainment Parks in Dhaka City of Bangladesh

16 Pages Posted: 16 May 2019

See all articles by Nazrul Islam

Nazrul Islam

Canadian University of Bangladesh

Tanvir Islam

Bangladesh University of Professionals (BUP)

Syed Mahdee Abbas

Bangladesh University of Professionals (BUP)

Raisa Binta Huda

Bangladesh University of Professionals (BUP)

Anika Tabassum

Bangladesh University of Professionals (BUP)

Quazi Nahin Mubassira

Bangladesh University of Professionals (BUP)

Date Written: December 16, 2018

Abstract

Now-a-days, entertainment parks are one of the important segments of tourism industry of any country. Bangladesh is also a country with a full of attractive places for the visitors and tourists. Some of the entertainment parks are also made by the private sector entrepreneurs in Bangladesh. Due to very fast growth of urbanization, people are deprived of enjoying natural attractive places due to their time constraints. Therefore, the entertainment park concept is becoming important in developing countries like Bangladesh. Along with natural tourists’ spots, there are four main private sector entertainment parks in Bangladesh such as, Fantasy kingdom, Nandan Park, Sishu Park, and Foyez Lake that are located in Dhaka and Chittagong. The tourism sector’s contribution to the economy is also increasing day by day. In 2017, it was 2.20 percent of the GDP and is expected to be 6.20 percent in 2018 . To develop this sector, a diversified approach with the concentration on theme-based entertainment parks might be more attractive to the urban people of Bangladesh. A large number of visitors look for entertainment parks especially in Dhaka city. But the parks are extremely inadequate in numbers and also not in a good condition. Hence, this study identifies the visitors’ perceptions about the entertainment parks located in Dhaka city – capital city of Bangladesh. This study has been conducted among the visitors who already visited entertainment parks of Dhaka city. To conduct this study, a total of 214 visitors were interviewed with the help of a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Multivariate analysis techniques like factor analysis was performed to identify the factors related to the entertainment parks of Dhaka city. Multiple regression analysis was performed to identify the relationships between the factors and the overall conditions of the entertainment parks of Dhaka city. Results show that there are twelve factors that are important to the people of Dhaka city who frequently visit entertainment parks. The factors are: medical and first aid services, rides price and mobile network, road transport and discount facilities, trees and gardens, park employees behavior & sitting facilities, food and toilet facilities, picnic spot facilities, drinking water facilities, attractiveness of the park, quiet and noiseless, open for all ages of people, and availability of the rides. It is suggested that the park authority should focus on the mentioned factors to make the entertainment parks more attractive to the increased number of visitors of Dhaka city.

Keywords: Entertainment Park, Rides Price, Park Employees Behavior, Quiet and Noiseless, Availability of Rides

Suggested Citation

Islam, Nazrul and Islam, Tanvir and Abbas, Syed Mahdee and Huda, Raisa Binta and Tabassum, Anika and Mubassira, Quazi Nahin, Visitors' Perception about the Entertainment Parks in Dhaka City of Bangladesh (December 16, 2018). Available at SSRN: https://ssrn.com/abstract=3304665 or http://dx.doi.org/10.2139/ssrn.3304665

Nazrul Islam (Contact Author)

Canadian University of Bangladesh ( email )

House 99, Road 11, Block C, Banani,
Dhaka, 1213
Bangladesh
8801716370643 (Phone)
880258952047 (Fax)

HOME PAGE: http://www.cub.edu.bd

Tanvir Islam

Bangladesh University of Professionals (BUP) ( email )

Mirpur-12 Cantonment
463
Dhaka, Dhaka 1216
Bangladesh

Syed Mahdee Abbas

Bangladesh University of Professionals (BUP)

Mirpur-12 Cantonment
463
Dhaka, Dhaka 1216
Bangladesh

Raisa Binta Huda

Bangladesh University of Professionals (BUP)

Mirpur-12 Cantonment
463
Dhaka, Dhaka 1216
Bangladesh

Anika Tabassum

Bangladesh University of Professionals (BUP) ( email )

Mirpur-12 Cantonment
463
Dhaka, Dhaka 1216
Bangladesh

Quazi Nahin Mubassira

Bangladesh University of Professionals (BUP)

Mirpur-12 Cantonment
463
Dhaka, Dhaka 1216
Bangladesh

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