A Query-Theory Perspective of Privacy Decision Making

The Journal of Legal Studies, 45(S2), S97--S121

25 Pages Posted: 6 Jan 2019 Last revised: 10 Jan 2019

See all articles by Idris Adjerid

Idris Adjerid

Pamplin College of Business

Sonam Samat

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Alessandro Acquisti

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Date Written: 2016

Abstract

Long-standing policy approaches to privacy protection are centered on consumer notice and control and assume that privacy decision making is a deliberative process of comparison between costs and benefits from information disclosure. An emerging body of work, however, documents the powerful effects of factors unrelated to objective trade-offs in privacy settings. In this paper, we investigate how focusing on the process by which individuals make privacy choices can help explain the impact of rational and behavioral factors on privacy decision making. In an online experiment, we borrow from query-theory literature and measure individuals’ considerations (that is, queries) across manipulations of rational and behavioral factors. We find that effects of rational and behavioral factors are associated with differences in the order and valence of queries considered in privacy settings. Our results confirm that understanding how differences in privacy choice emerge can help harmonize disparate perspectives on privacy decision making.

Keywords: Privacy, Decision Making

Suggested Citation

Adjerid, Idris and Samat, Sonam and Acquisti, Alessandro, A Query-Theory Perspective of Privacy Decision Making (2016). The Journal of Legal Studies, 45(S2), S97--S121, Available at SSRN: https://ssrn.com/abstract=3305259

Idris Adjerid

Pamplin College of Business ( email )

2058 Pamplin College of Business
Blacksburg, VA 20461
United States

Sonam Samat

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States

Alessandro Acquisti (Contact Author)

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States
412-268-9853 (Phone)
412-268-5339 (Fax)

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
9
Abstract Views
141
PlumX Metrics