The Challenges of Personal Data Markets and Privacy
Electronic Markets, 25(2), 161--167, 2015
20 Pages Posted: 6 Jan 2019 Last revised: 11 Jan 2019
Date Written: 2015
Personal data is increasingly conceived as a tradable asset. Markets for personal information are emerging and new ways of valuating individuals’ data are being proposed. At the same time, legal obligations over protection of personal data and individuals’ concerns over its privacy persist. This article outlines some of the economic, technical, social, and ethical issues associated with personal data markets, focusing on the privacy challenges they raise.
Keywords: Privacy, Data protection, Personal data markets, Internet economics, Big data
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