Leveraging One's Impact Through Digital Persona and Image Management for Enhanced Effectiveness and Competitive Advantage

11 Pages Posted: 31 Dec 2018

See all articles by Kuiljeit Uppaal

Kuiljeit Uppaal

Independent

Rheeya Uppaal

University of Massachusetts Amherst

Date Written: December 26, 2018

Abstract

The core essence of organizations is human capital and their prowess to consistently perform and effectively contribute to the growth of economies of the world. The dynamism in this age is rapid and rampant, be it technology, ideologies or self-management. This propels the need for every individual to reinvent oneself and be their best version continually. Industry has begun focusing on the pristine area of Persona and Image Management (PRIM) as a catalyst for strategic self-management. Digital PRIM (D-PRIM) is evolving in a significant way to cater to image enhancement of individuals in the digital era which also impacts the image and success of their organizations. Rule-based artificial intelligence can be incorporated into D-PRIM to make intelligent decisions based on observed features of a user. Machine learning and analytics can also be used to draw useful insights from an individual's data, which can be harnessed in multiple ways.

Keywords: Persona and Image Management, Artificial Intelligence, D-PRIM, Persona and Image Quotient, Personality, Digital, Machine Learning

Suggested Citation

Uppaal, Kuiljeit and Uppaal, Rheeya, Leveraging One's Impact Through Digital Persona and Image Management for Enhanced Effectiveness and Competitive Advantage (December 26, 2018). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, Available at SSRN: https://ssrn.com/abstract=3306567 or http://dx.doi.org/10.2139/ssrn.3306567

Rheeya Uppaal

University of Massachusetts Amherst ( email )

Department of Operations and Information Managemen
Amherst, MA 01003
United States

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