E-Marketing Worked As an Effective Communication Between Consumer and Producer

5 Pages Posted: 4 Jan 2019

See all articles by Ankita Kesarwani

Ankita Kesarwani

University of Allahabad, Institute of Professional Studies, Centre of Fashion Design & Technology, Students

Date Written: January 6, 2019

Abstract

In comparison with traditionally widely used instruments, such as broadcast, direct mail and telemarketing, it constitutes a considerably more cost efficient environment for enhancing interaction with customers. The most established methods of communication used online is email. 99% of consumers use the internet for email which must place the medium as a one of few communication methods. Waldow and Falls (2013) defined email marketing as a marketing channel which allows companies to communicate en masse with their customers, prospects, fans and subscribers. Generally, e-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. E-mail as a source for preparing data and information both in customer’s mind and business owners was relatively attractive. Email marketing can be considering as an electronic mail which deliver commercial massages to email users and customers. This tactic is one the oldest and also one of the most effective tactics in E-marketing. It is a good opportunity for acquire new customers, increase sales and maintain current customer base and to understand full email marketing potential and provide ideas for redefining the strategic uses of email as an effective marketing device.

Keywords: E-marketing, Customer engagement, Targeting, Online marketing strategy, Interactive Communication

Suggested Citation

Kesarwani, Ankita, E-Marketing Worked As an Effective Communication Between Consumer and Producer (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, Available at SSRN: https://ssrn.com/abstract=3306570 or http://dx.doi.org/10.2139/ssrn.3306570

Ankita Kesarwani (Contact Author)

University of Allahabad, Institute of Professional Studies, Centre of Fashion Design & Technology, Students ( email )

Allahabad
India

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