The Contribution of Tourist Attraction, Accessibility and Amenities in Creating Tourist Loyalty in Indonesia

J. Bus. Econ. Review 3 (4) 92 – 98 (2018)

7 Pages Posted: 11 Jan 2019

See all articles by Tri Palupi Robustin

Tri Palupi Robustin

University of Jember

Raden Andi

University of Jember - Faculty of Economics

Imam Suroso

University of Jember - Faculty of Economics

Diah Yulisetiarini

University of Jember

Date Written: December 4, 2018

Abstract

Objective - The Pulau Merah Beach is the most beautiful beach and enjoys number one ranking from the other seven beaches. The unique beach of Pulau Merah in Banyuwangi is so popular among the people of East Java, it is also one of the destinations favored by foreign tourists, particularly for surfing. The Pulau Merah Beach is uniquely placed in a small hill located close to the shoreline. The Pulau Merah beach has a 200-meter-high hill and this reddish color causes the beach to be known as the Pulau Merah Beach. This study aims to determine the partial and simultaneous effects of tourist attraction, accessibility, and amenities on tourist loyalty on the Pulau Merah beaches.

Methodology/Technique - This research is a quantitative study. The sample includes 80 tourists visiting Pulau Merah Beach. The data is analyzed using a multiple regression analysis with the SPSS Program.

Findings - The results of the study show that tourist attraction, accessibility, and amenities have a significant, partial and simultaneous effect on tourist loyalty.

Novelty - Attractiveness, accessibility, and amenities have a significant influence on the satisfaction of tourists.

Keywords: Attraction; Accessibility; Amenities; Tourist Loyalty; Pulau Merah Beach

JEL Classification: Z3, Z32, Z39

Suggested Citation

Robustin, Tri Palupi and Sularso, Raden and Suroso, Imam and Yulisetiarini, Diah, The Contribution of Tourist Attraction, Accessibility and Amenities in Creating Tourist Loyalty in Indonesia (December 4, 2018). J. Bus. Econ. Review 3 (4) 92 – 98 (2018), Available at SSRN: https://ssrn.com/abstract=3307340

Tri Palupi Robustin (Contact Author)

University of Jember ( email )

Jl. Jawa 17
Jember, East Java 68137
Indonesia

Raden Sularso

University of Jember - Faculty of Economics ( email )

Jl Kalimantan No 37
Tegal Boto
Jember, 68121
Indonesia

Imam Suroso

University of Jember - Faculty of Economics

Jl Kalimantan No 37
Tegal Boto
Jember, 68121
Indonesia

Diah Yulisetiarini

University of Jember

Jl. Jawa 17
Jember, East Java 68137
Indonesia

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