Content Marketing: Concepts and Its Relevance in the Tourism Industry

9 Pages Posted: 31 Dec 2018

See all articles by Pratima Gurjar

Pratima Gurjar

Jiwaji University

Rahul Pratap Singh Kaurav

FORE School of Management, New Delhi; Prestige Institute of Management

K.S. Thakur

Jiwaji University

Date Written: January 5, 2019

Abstract

Introduction of information technology have changed the way organizations market their products, especially with the advent of web 2.0 technologies the whole scenario has been changed. This has given rise to the concept of content marketing as it is the content which is being marketed these days by the organizations directly or indirectly. This paper attempts to put light on the basic concept behind content marketing along with the definitions. Content marketing has been in use but still there is no classified structure found yet. This paper attempts to give more clear insights about what content marketing is all about and it also classifies the various categories of content marketing. As tourism industry is an information-based industry content marketing has significant role to play that we have discussed in this paper.

Keywords: content marketing and tourism, digital content marketing, user-generated content, organisations generated content

Suggested Citation

Gurjar, Pratima and Kaurav, Rahul Pratap Singh and Thakur, K.S., Content Marketing: Concepts and Its Relevance in the Tourism Industry (January 5, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, Available at SSRN: https://ssrn.com/abstract=3307713 or http://dx.doi.org/10.2139/ssrn.3307713

Pratima Gurjar (Contact Author)

Jiwaji University ( email )

Gwalior
India

Rahul Pratap Singh Kaurav

FORE School of Management, New Delhi ( email )

New Delhi
India

Prestige Institute of Management ( email )

Airport Road, Opposite Deendayal
Nagar
Gwalior, MP 474 020
India
+91.751.4097000 (Phone)

K.S. Thakur

Jiwaji University ( email )

Gwalior
India

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