Role of Customer’s Trust on the Adoption of Internet Banking in Gwalior City

6 Pages Posted: 31 Dec 2018

See all articles by Lily Vats

Lily Vats

Jiwaji University, Students

Amitabha Maheshwari

Prestige Institute of Management

Date Written: January 5, 2019

Abstract

Banks spend an awesome measure of cash on giving the Internet keeping money administration to clients. Thus, the absence of selection of Internet saving money can bring negative circumstances for the banks. Therefore, banks consistently attempt to adjust their business methodologies to expand consumer loyalty. This paper gives a diagram of the surviving exploration into the connections amongst trust and Internet managing an account appropriation from the clients' viewpoint. In this paper two hypothesis were framed for measuring Gender difference and Impact. The finding suggests that there is significant impact of trust towards customer’s adoption of internet banking but we have not found any difference of customer’s adoption of internet banking across gender.

Keywords: Trust, Internet banking, Adoption, Gender

Suggested Citation

Vats, Lily and Maheshwari, Amitabha, Role of Customer’s Trust on the Adoption of Internet Banking in Gwalior City (January 5, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, Available at SSRN: https://ssrn.com/abstract=3308030 or http://dx.doi.org/10.2139/ssrn.3308030

Lily Vats (Contact Author)

Jiwaji University, Students ( email )

Gwalior
India

Amitabha Maheshwari

Prestige Institute of Management ( email )

Airport Road, Opposite Deendayal
Nagar
Gwalior, MP 474 020
India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
88
Abstract Views
302
rank
316,761
PlumX Metrics