Human–Robot Similarity and Willingness to Work With a Robotic Co-worker

You, S. and Robert, L. P. (2018). Human-Robot Similarity and Willingness to Work with a Robotic Co-Worker, Proceedings of the 13th Annual ACM/IEEE International Conference on Human Robot Interaction, March 5–8, 2018, Chicago, IL, USA. DOI: 10.1145/3171221.3171281.

10 Pages Posted: 10 Jan 2019 Last revised: 4 Mar 2020

See all articles by Sangseok You

Sangseok You

HEC Paris

Lionel Robert

University of Michigan at Ann Arbor - School of Information

Date Written: December 30, 2018

Abstract

Organizations now face a new challenge of encouraging their employees to work alongside robots. In this paper, we address this problem by investigating the impacts of human–robot similarity, trust in a robot, and the risk of physical danger on individuals’ willingness to work with a robot and their willingness to work with a robot over a human co-worker. We report the results from an online experimental study involving 200 participants. Results showed that human–robot similarity promoted trust in a robot, which led to willingness to work with robots and ultimately willingness to work with a robot over a human co-worker. However, the risk of danger moderated not only the positive link between the surface-level similarity and trust in a robot, but also the link between intention to work with the robot and willingness to work with a robot over a human coworker. We discuss several implications for the theory of human–robot interaction and design of robots.

Keywords: human–robot teamwork, robot adoption, intention to work with robots, trust, similarity, deep-level diversity, surface-level diversity; human robot interaction

JEL Classification: O32, O33, M15

Suggested Citation

You, Sangseok and Robert, Lionel, Human–Robot Similarity and Willingness to Work With a Robotic Co-worker (December 30, 2018). You, S. and Robert, L. P. (2018). Human-Robot Similarity and Willingness to Work with a Robotic Co-Worker, Proceedings of the 13th Annual ACM/IEEE International Conference on Human Robot Interaction, March 5–8, 2018, Chicago, IL, USA. DOI: 10.1145/3171221.3171281. , Available at SSRN: https://ssrn.com/abstract=3308186

Sangseok You

HEC Paris ( email )

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Lionel Robert (Contact Author)

University of Michigan at Ann Arbor - School of Information ( email )

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Ann Arbor, MI 48109-1092
United States

HOME PAGE: http://https://www.si.umich.edu/people/lionel-robert

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