Acquisition and Behavior Among Male and Female Audience in the Institutional Online Site Visits
PSU Journal of Gender Studies, Volume 1, Issue 1, 2018
6 Pages Posted: 11 Jan 2019 Last revised: 2 Feb 2019
Date Written: January 1, 2019
Understanding the demographics of the website visitor could contribute to better decision making in writing personalized content. Gender information is essential to know the number of visitors and which a gender dominate the visits for future decision making. This two-year data focuses on the acquisition and behavior of male and female audience on the institutional website of Pangasinan State University which can be accessed at psu.edu.ph. The data scope is from January 1, 2017, to December 31, 2018, which was extracted an hour before the end of 2018. The methodology of the study includes the installation of Analytical code which tracks the audience from the website which generates reports and to monitor the performance of the website for future reference. The researcher found that there are more female visitors than male. The study also shows the behavior of male and female and other information that could help the information officer of the University to provide personalized content for the year 2019. Since the audience of the website is more female than male, it is recommended that the content of the website should be gender sensitive.
Keywords: behavior and content, institutional website, website content, gender and website
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