The Influence of ICT, Innovation of SMES, Internet, Networking, Entrepreneurship to the Development of the Creative Economy
14 Pages Posted: 13 Jan 2019
Date Written: January 3, 2019
This study aims to determine whether there is influence between Information and Communication Technology (ICT), Innovation in Small and Medium Enterprises (SMES), Internet, Networks and Entrepreneurship to the Development of the Creative Economy. This research was conducted for two months from July until December 2018. The research method used is survey method with the approach of causality. The population in this study is the inhabitants of the millennial generation, which amounted to 316 respondents. The sampling technique used is the technique of nonprobability purposive sampling namely the inhabitants of the millennial domiciled in Jakarta, so that the sample in this study amounted to 290 respondents. The technique of data grouping is using the techniques of literature and questionnaire. Data analysis techniques using software SmartPLS version 3.2.8. Partial Least Square (PLS) with the analysis of structural equation (SEM). The results showed that the variables that have a major influence on the creative economy is a Network. While the variables that have a low influence against the Creative Economy is the Innovation of SMES. The value of the Innovation of SMES shows that the Innovation of SMES have the direction to the negative relationship. It can be said, if the Creative Economy is high then the not necessarily have innovation in the business activities. While the Innovation of SMES will not necessarily generate a creative economy. The description above shows that there is a significant influence between Information and Communications Technology (ICT), Innovation in Small and Medium Enterprises, Internet, Network and Entrepreneurship.
Keywords: Creative Economy, Information and Communication Technology, Enterpreneur, Internet, Network
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