Alternative Cross-Cultural Theories: Why Still Hofstede?

Proceedings of International Conference on Economics, Management and Social Study 2018 (pp. 4-6). Jakarta, Indonesia.

3 Pages Posted: 14 Jan 2019

See all articles by Mohammad Zainuddin

Mohammad Zainuddin

Australian National University (ANU)

Ida Md. Yasin

Putra Business School, Universiti Putra Malaysia

Ishtiaque Arif

Putra Business School

Abu Bakar Abdul Hamid

University Putra Malaysia

Date Written: December 2018

Abstract

Ignoring culture can lead to bad policy, and culturally-based analyses substantially enhance the understanding of economic behavior. However, culture is a collective phenomenon which is so broad that it is hard to design testable hypotheses for research. The primary achievement of Hofstede, a pioneer in intercultural research, was that he formulated an empirical mapping of countries across certain cultural dimensions. He moved the concept of culture to the cross-cultural arena based on variations in culture across countries. His dimensions have been extensively used by researchers in a variety of settings. Subsequently, a number of cross-cultural theories have been proposed in the literature to operationalize national culture empirically. This paper gives an overview of the alternative cultural theories, along with a brief summary of Hofstede dimensions, and identifies the areas of key strengths of Hofstede model. It also looks at the common criticisms of Hofstede theory and their pragmatic rebuttals.

Keywords: Cross-Cultural Theories, National Culture, Hofstede Dimensions

Suggested Citation

Zainuddin, Mohammad and Yasin, Ida Md. and Arif, Ishtiaque and Abdul Hamid, Abu Bakar, Alternative Cross-Cultural Theories: Why Still Hofstede? (December 2018). Proceedings of International Conference on Economics, Management and Social Study 2018 (pp. 4-6). Jakarta, Indonesia., Available at SSRN: https://ssrn.com/abstract=3309633

Mohammad Zainuddin (Contact Author)

Australian National University (ANU) ( email )

Canberra, Australian Capital Territory 2601
Australia

Ida Md. Yasin

Putra Business School, Universiti Putra Malaysia

43400 UPM Serdang
Selangor
Malaysia

HOME PAGE: http://putrabusinessschool.edu.my

Ishtiaque Arif

Putra Business School ( email )

Selangor Darul Ehsan
Serdang 43400
Malaysia

Abu Bakar Abdul Hamid

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
452
Abstract Views
1,095
rank
82,939
PlumX Metrics