The Influence of Quality of Services, Prices, Locations, Loyalty, Product Design, on the Satisfaction Transportation Customer of Ojek Online

15 Pages Posted: 17 Jan 2019

See all articles by Tri Melda Yani

Tri Melda Yani

State University of Jakarta

Wahyudi Wahyu

State University of Jakarta

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: January 7, 2019

Abstract

This study aims to determine whether there is an influence between Service Quality, Price, Location, Loyalty, Product Design on Online Motorcycle Transportation Service Customer Satisfaction.

This research was conducted for two months from November to December 2018. The research method used was a survey method with a causality approach. The population in this study were millennial residents, amounting to 300 respondents. The sampling technique used was a nonprobability purposive sampling technique, namely millennial population domiciled in the DKI Jakarta area, so that the sample in this study amounted to 299 respondents. Data collection techniques using library techniques and questionnaires. Data analysis techniques using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results show that each variable has the same effect. So it can be said, if the Customer Satisfaction is high then it certainly has Service Quality, Price, Location, Loyalty, Product Design that is good in online motorcycle taxi transportation services. And if Service Quality, Price, Location, Loyalty, Good Product Design will certainly result in high customer satisfaction. The description above shows that there are joint and significant influences between Service Quality, Price, Location, Loyalty, Product Design.

Keywords: Customer Satisfaction, Service Quality, Price, Location, Loyalty, Product Design

Suggested Citation

Yani, Tri Melda and Wahyu, Wahyudi and Usman, Osly, The Influence of Quality of Services, Prices, Locations, Loyalty, Product Design, on the Satisfaction Transportation Customer of Ojek Online (January 7, 2019). Available at SSRN: https://ssrn.com/abstract=3311311 or http://dx.doi.org/10.2139/ssrn.3311311

Tri Melda Yani (Contact Author)

State University of Jakarta ( email )

Jalan Rawamangun Muka no 1
Jakarta Timur, jakarta 13220
Indonesia

Wahyudi Wahyu

State University of Jakarta ( email )

Jalan Rawamangun Muka no 1
Jakarta Timur, jakarta 13220
Indonesia

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta
Indonesia
021-4721227 (Phone)
021-4721227 (Fax)

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