The Regulation of Personalised Pricing in the Digital Era
DAF/COMP/WD (2018) 150
16 Pages Posted: 17 Jan 2019
Date Written: November 21, 2018
The paper reviews the different legal tools to regulate the personalised pricing and provide some policy recommendations in that regard. Section 1 provides a definition of the personalsied prices and analyses to which extend firms are currently personalising their practices. Section 2 deals with the impacts of personalised pricing on firms’ profits and economic welfare. Section 3 reviews and compares the different legal tools which regulate at the EU level the personalised pricing: consumer protection, data protection, competition policy and anti-discrimination rules. Finally section 4 concludes with policy recommendations to improve the relevance and the effectiveness of those legal tools.
Keywords: Personalised Pricing, Big Data, EU Regulation, Consumer Protection, Data Protection, Antitrust
JEL Classification: K21, K42, L40
Suggested Citation: Suggested Citation