Keeping in Touch With Citizens Online: Social Media Usage in Dutch Local Government

Tinbergen Institute Discussion Paper 2019-001/VIII

42 Pages Posted: 19 Jan 2019

See all articles by Bram Faber

Bram Faber

VU University Amsterdam

Tjerk Budding

VU University Amsterdam - Amsterdam Research Center in Accounting

Raymond Gradus

School of Business and Economics

Date Written: December 30, 2019

Abstract

In recent years, social media has become a major venue for the interplay between citizens and public sector organizations, in order to facilitate corporate dialog. However, not much comprehensive research has been done on how interactivity between local governments and citizens takes shape. Building on earlier work that addresses municipal e-government adoption, this article does empirical work on the ways in which social media is used by all 380 Dutch municipalities. It focuses on social media usage by means of a quantitative assessment through five social media platforms: Twitter, Facebook, LinkedIn, YouTube, and Instagram. In doing so, it sheds light on the interrelations between e-government adoption, social media deployment, and sophistication of use from a local government perspective. Furthermore we identify determinants for the types of social media usage by means of a stages of an e-government model consisting of three phases. We find that more densely populated municipalities with a larger and a higher-educated population use their Twitter account significantly different from their counterparts.

Keywords: Social Media, Municipalities, E-Government, Usage of Twitter-Account

JEL Classification: D85

Suggested Citation

Faber, Bram and Budding, Tjerk and Gradus, Raymond, Keeping in Touch With Citizens Online: Social Media Usage in Dutch Local Government (December 30, 2019). Tinbergen Institute Discussion Paper 2019-001/VIII, Available at SSRN: https://ssrn.com/abstract=3312954 or http://dx.doi.org/10.2139/ssrn.3312954

Bram Faber (Contact Author)

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

Tjerk Budding

VU University Amsterdam - Amsterdam Research Center in Accounting ( email )

De Boelelaan 1105
1081 HV Amsterdam
Netherlands

Raymond Gradus

School of Business and Economics ( email )

De Boelelaan 1105
Amsterdam, 1081HV
Netherlands

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