Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
17 Pages Posted: 29 Jan 2019
Date Written: January 11, 2019
In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and analyze, 1. Effect Against Celecrity Endorser Buy Consumer Interests, 2. Influence of Social Media To Buy Consumer Interests, 3. Ad Impact Of Interest Buy Consumer, Youtube Content, 4. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with total sample. Processing of data using SEM techniques and applications smartPLS 3.0. The results of this study show the influence. The most high buying interest is social media and the influence of the low buying interest is is a stylish celebrity endorser.
Keywords: Celebrity Endorser, Social Media, Advertising, Content Youtube, Brand Awareness
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