Harley-Davidson: Internationalization in the Trump Era

Guillotin, B., & Kwon, S. (2018). Harley-Davidson: Internationalization in the Trump Era. Ivey Publishing (London, ON, Canada) [Case Study]

Fox School of Business Research Paper

Posted: 11 Jan 2019 Last revised: 29 May 2019

See all articles by Bertrand Guillotin

Bertrand Guillotin

Temple University (Fox) - Strategic Mgmt Dept.

Seok-Woo Kwon

University of Calgary - Haskayne School of Business

Date Written: June 1, 2018

Abstract

“We’re proud of you! Made in America: Harley-Davidson,” President Donald J. Trump praised the motorcycle company’s executives and union leaders on February 2, 2017. When he left the meeting at the White House that day, Matthew S. Levatich, the chief executive officer (CEO) of Harley-Davidson Inc. (Harley-Davidson), was impressed by the Trump administration. The meeting had occurred less than two weeks after Trump had released his America First foreign policy, which could help or hurt the struggling but iconic company that had become a symbol of American ideals and U.S. manufacturing know-how.

“The big opportunity for Harley-Davidson, growth-wise, is in Asia, and a lot of the work with the Trans-Pacific Partnership addresses some of the barriers that are in the way of our growth in Asia,” Levatich had said in a television appearance in April 2016.[iii] However, many things had changed since then, and in May 2017, Levatich had to ascertain whether to pursue that big Asian opportunity.

Suggested Citation

Guillotin, Bertrand and Kwon, Seok-Woo, Harley-Davidson: Internationalization in the Trump Era (June 1, 2018). Guillotin, B., & Kwon, S. (2018). Harley-Davidson: Internationalization in the Trump Era. Ivey Publishing (London, ON, Canada) [Case Study]; Fox School of Business Research Paper. Available at SSRN: https://ssrn.com/abstract=3314138

Bertrand Guillotin (Contact Author)

Temple University (Fox) - Strategic Mgmt Dept. ( email )

Philadelphia, PA 19122
United States
2152044201 (Phone)

HOME PAGE: http://https://www.linkedin.com/pub/bertrand-guillotin-mba-dba-abd-status/0/2b5/604

Seok-Woo Kwon

University of Calgary - Haskayne School of Business ( email )

2500 University Drive, NW
Calgary, Alberta T2N 1N4
Canada

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