E-Commerce in India: Opportunities and Challenges

12 Pages Posted: 19 Jan 2019

Date Written: January 6, 2019


Electronic Commerce is the business environment in which information for the buying, selling and transportation of goods and services go electronically. E-Commerce allows business as to remain open for 24 hours a day, 7 days a week, giving customers and partner’s access at any time of the day or night. E-Commerce is less expensive E-Commerce reduces errors by minimizing the handling of data and provides more results from limited resources using electronic commerce, businesses can share information and automatic many of the activities that are currently implemented by manual processes. E-commerce is being recognized as a cost- effective tool for managing critical transactions such as ordering, information sharing, payment processing, inventory control, and other business activities with their partners and suppliers. E-Commerce is a business online. It is about using the power of digital information to understand the needs and preferences of each customer and each partner to customize products & services for them, and then deliver the products & services as quickly as possible. Many companies today engage in electronic commerce for direct marketing, selling and customer service, online banking and billing, secure distribution of information, value chain trading and corporate purchasing. Types of E-Commerce:- Business to Business (B2B) (2) Business to consumer (B2C) (3) Consumer to Consumer (C2C) (4) Government to citizen (G2C) (5) Government to citizen (G2C) (6) Government to Government (G to G) (7) Consumer to Government (C2G) (8) Business to Government (B2G).The objective of the study is to identify and solve a customer pain point. Lack of knowledge and information about rights that provides legal uncertainty. Consumer awareness of the offers and competitive prices from burden retailers. Online customer market place to improve risk skill in fraud and cyber security cashless transmit to attract customers and increase online traffic decreasing documentation and reducing paper work.

Keywords: Online, Information, Digital, Security, Awareness

Suggested Citation

Singh, Raj Kumar, E-Commerce in India: Opportunities and Challenges (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3315048 or http://dx.doi.org/10.2139/ssrn.3315048

Raj Kumar Singh (Contact Author)

Barkatullah University ( email )


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