The Effect of Products, Promotion, Price, and Location of Buying Decision

14 Pages Posted: 25 Jan 2019

See all articles by Hartono Hartono

Hartono Hartono

State University of Jakarta

Ady Fahril Suparman

affiliation not provided to SSRN

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: January 14, 2019

Abstract

This study aims to identify and analyze:

1. The effect of the product on consumer buying decisions,

2. Effect of promotions on consumer buying decisions,

3. The effect of price on buying decisions,

4. Effect of locations on consumer buying decisions,

5. Effect of product, promotion, price, and location on consumer buying decisions.

The purpose of this study is to acquire knowledge and theory testing of the product, promotion, price, and location. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with total sample. Processing data using SEM techniques and applications smartPLS 3.0.

Keywords: Product, Promotion, Price, Location, Buying Decisions

Suggested Citation

Hartono, Hartono and Suparman, Ady Fahril and Usman, Osly, The Effect of Products, Promotion, Price, and Location of Buying Decision (January 14, 2019). Available at SSRN: https://ssrn.com/abstract= or http://dx.doi.org/10.2139/ssrn.3315213

Hartono Hartono (Contact Author)

State University of Jakarta ( email )

Jalan Rawamangun Muka no 1
Jakarta Timur, jakarta 13220
Indonesia

Ady Fahril Suparman

affiliation not provided to SSRN

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta
Indonesia
021-4721227 (Phone)
021-4721227 (Fax)

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