The Effect of Products, Promotion, Price, and Location of Buying Decision
14 Pages Posted: 25 Jan 2019
Date Written: January 14, 2019
This study aims to identify and analyze:
1. The effect of the product on consumer buying decisions,
2. Effect of promotions on consumer buying decisions,
3. The effect of price on buying decisions,
4. Effect of locations on consumer buying decisions,
5. Effect of product, promotion, price, and location on consumer buying decisions.
The purpose of this study is to acquire knowledge and theory testing of the product, promotion, price, and location. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with total sample. Processing data using SEM techniques and applications smartPLS 3.0.
Keywords: Product, Promotion, Price, Location, Buying Decisions
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