Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405

16 Pages Posted: 30 Jan 2019 Last revised: 14 Jun 2019

See all articles by Ian P. McCarthy

Ian P. McCarthy

Simon Fraser University (SFU) - Beedie School of Business

Kirk Plangger

King's College London

Karen Robson

Simon Fraser University (SFU) - Beedie School of Business

Jan Kietzmann

Segal Graduate School of Business

Leyland Pitt

Simon Fraser University - Segal Graduate School of Business

Date Written: April 15, 2019

Abstract

The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on these issues. Using gamification as a management control approach for strategic renewal and environmental velocity to characterize industry dynamics, we explain how a gamified strategic renewal approach can be used to direct and adjust the pace of two different organizational behaviors–exploitation and exploration–to attain strategic renewal suited to different environmental velocity types.

Keywords: strategic renewal, gamification, industry velocity, change, management control systems, entrainment

JEL Classification: M1

Suggested Citation

McCarthy, Ian P. and Plangger, Kirk and Robson, Karen and Kietzmann, Jan and Pitt, Leyland, Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity (April 15, 2019). McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405, Available at SSRN: https://ssrn.com/abstract=3318704 or http://dx.doi.org/10.2139/ssrn.3318704

Ian P. McCarthy (Contact Author)

Simon Fraser University (SFU) - Beedie School of Business ( email )

8888 University Drive
Burnaby, British Columbia V5A 1S6
Canada

Kirk Plangger

King's College London ( email )

London, SE1 9NN
United Kingdom
442078484631 (Phone)

HOME PAGE: http://www.kcl.ac.uk/sspp/departments/management/people/academic/Plangger.aspx

Karen Robson

Simon Fraser University (SFU) - Beedie School of Business ( email )

8888 University Drive
Burnaby, British Colombia V5A 1S6
Canada

Jan Kietzmann

Segal Graduate School of Business ( email )

500 Granville Street
Vancouver, British Columbia V6C 1W6
Canada
7787825187 (Phone)

HOME PAGE: http://beedie.sfu.ca/profiles/JanKietzmann

Leyland Pitt

Simon Fraser University - Segal Graduate School of Business ( email )

8888 University Drive
Burnaby, British Columbia V5A 1S6
Canada

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