Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity
McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405
16 Pages Posted: 30 Jan 2019 Last revised: 14 Jun 2019
Date Written: April 15, 2019
The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on these issues. Using gamification as a management control approach for strategic renewal and environmental velocity to characterize industry dynamics, we explain how a gamified strategic renewal approach can be used to direct and adjust the pace of two different organizational behaviors–exploitation and exploration–to attain strategic renewal suited to different environmental velocity types.
Keywords: strategic renewal, gamification, industry velocity, change, management control systems, entrainment
JEL Classification: M1
Suggested Citation: Suggested Citation