Comprehension As the Problem in Public Relations

ACN- International Conference on Recent Developments in Social Science and Business Management (ICRDSSBM), Bangalore, Karnataka, India, 18th-20th January 2019

10 Pages Posted: 31 Jan 2019

See all articles by Mariia Rubtcova

Mariia Rubtcova

St. Petersburg University of Cinema and Television

Oleg Pavenkov

St. Petersburg University of Cinema and Television

Date Written: January 20, 2019

Abstract

The paper is devoted to the analysis of comprehension as the problem in public relations. Comprehension acts as the key problem in public relations, since the image of a company or the individual depends on the comprehension of an event. The specificity of public relations is the establishment of communication and certain relations between two subjects of comprehension. The complexity of the nature of comprehension is manifested in the article, in particular, in the complexity of the relationship between knowledge and the human ability to understand. We made the conclusion that the solution to the problem of comprehension is that it is no longer reduced to a method of cognition or explanation, nor to mental processes. Comprehension has considered as the way of human existence. Comprehension is the phenomenon that has arisen in direct connection to the process of communication and it is the necessary condition for the existence and construction of PR-communications.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Comprehension As the Problem in Public Relations (January 20, 2019). ACN- International Conference on Recent Developments in Social Science and Business Management (ICRDSSBM), Bangalore, Karnataka, India, 18th-20th January 2019. Available at SSRN: https://ssrn.com/abstract=3319301

Mariia Rubtcova (Contact Author)

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Oleg Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

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