Where Dating Meets Data: Investigating Social and Institutional Privacy Concerns on Tinder

Social Media + Society, January-March 2017: 1–12; DOI: 10.1177/2056305117697735

35 Pages Posted: 7 Feb 2019

See all articles by Christoph Lutz

Christoph Lutz

BI Norwegian Business School

Giulia Ranzini

VU University Amsterdam

Date Written: March 9, 2017

Abstract

The widespread diffusion of location-based real-time dating or mobile dating apps, such as Tinder and Grindr, is changing dating practices. The affordances of these dating apps differ from those of “old school” dating sites, for example, by privileging picture-based selection, minimizing room for textual self-description, and drawing upon existing Facebook profile data. They might also affect users’ privacy perceptions as these services are location based and often include personal conversations and data. Based on a survey collected via Mechanical Turk, we assess how Tinder users perceive privacy concerns. We find that the users are more concerned about institutional privacy than social privacy. Moreover, different motivations for using Tinder — hooking up, relationship, friendship, travel, self-validation, and entertainment — affect social privacy concerns more strongly than institutional concerns. Finally, loneliness significantly increases users’ social and institutional privacy concerns, while narcissism decreases them.

Keywords: privacy, social networks, online relationships, mobile dating, Tinder

Suggested Citation

Lutz, Christoph and Ranzini, Giulia, Where Dating Meets Data: Investigating Social and Institutional Privacy Concerns on Tinder (March 9, 2017). Social Media + Society, January-March 2017: 1–12; DOI: 10.1177/2056305117697735, Available at SSRN: https://ssrn.com/abstract=3319829 or http://dx.doi.org/10.2139/ssrn.3319829

Christoph Lutz (Contact Author)

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, Oslo NO-0484
Norway
+4746410206 (Phone)

HOME PAGE: http://www.researchgate.net/profile/Christoph_Lutz

Giulia Ranzini

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

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