Social Media Video Creators Monetization and Business on YouTube

8 Pages Posted: 31 Jan 2019 Last revised: 27 Feb 2019

See all articles by Dinesh Elango

Dinesh Elango

Graduate School of Business, Assumption University, Bangkok, Thailand

Date Written: January 24, 2019

Abstract

Today’s internet world has changed a lot from the previous decades. YouTube is one of the video sharing and streaming platform in social media which plays a vital role in internet users. In this paper discuss, how video creators will earn revenue from YouTube and what are the possible ways to generate revenue from it. Also, it explains how the advertisers will select the video and how the earnings will distribute to the video creators on YouTube. This review paper has sourced with many secondary data and comparison. Also, this paper deals with the revenue generation model on YouTube. It describes the types of ads on YouTube and the possible conversion rates of views into revenue. This article is helpful for those who are interested in video blogs, online business, e-commerce, etc to generate more income revenue by doing so.

Keywords: Business, Monetization, Social Media, Streaming Media, Video Blogs, YouTube

JEL Classification: M10, M15, M37

Suggested Citation

Elango, Dinesh, Social Media Video Creators Monetization and Business on YouTube (January 24, 2019). Available at SSRN: https://ssrn.com/abstract=3320253 or http://dx.doi.org/10.2139/ssrn.3320253

Dinesh Elango (Contact Author)

Graduate School of Business, Assumption University, Bangkok, Thailand ( email )

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