Establishing the Relationship Between Service Quality and Student Satisfaction

14 Pages Posted: 31 Jan 2019

See all articles by Sneha Rajput

Sneha Rajput

Prestige Institute of Management

Avantika Singh Sengar

Prestige Institute of Management, Students

Shirish Gupta

Prestige Institute of Management, Students

Date Written: January 6, 2019

Abstract

The Study purposes to establish the relationship between various factors of service quality on student satisfaction.

The study was causal in nature, using survey method for data Collection. The sample size used for the study was 300. Respondents included both male and female students exclusively in Gwalior region from Private institutions. Non-probability purposive sampling technique with Standardized questionnaire with five-point Likert scale was used. Test like Reliability, Regression Analysis and Correlation were applied to achieve the purpose of the study. The study resulted in to the strong effect of all the elements of service quality i.e. tangibility, reliability, responsiveness, empathy except assurance on student satisfaction was identified. Further the study also identified a strong correlation between all the variables used in the study.

Keywords: Student Satisfaction, Service Quality and Education Industry

Suggested Citation

Rajput, Sneha and Sengar, Avantika Singh and Gupta, Shirish, Establishing the Relationship Between Service Quality and Student Satisfaction (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3320678 or http://dx.doi.org/10.2139/ssrn.3320678

Sneha Rajput (Contact Author)

Prestige Institute of Management ( email )

Airport Road, Opposite Deendayal
Nagar
Gwalior, MP 474 020
India

Avantika Singh Sengar

Prestige Institute of Management, Students ( email )

Gwalior
India

Shirish Gupta

Prestige Institute of Management, Students ( email )

Gwalior
India

Register to save articles to
your library

Register

Paper statistics

Downloads
63
Abstract Views
257
rank
351,172
PlumX Metrics