Establishing the Relationship Between Service Quality and Student Satisfaction
14 Pages Posted: 31 Jan 2019
Date Written: January 6, 2019
The Study purposes to establish the relationship between various factors of service quality on student satisfaction.
The study was causal in nature, using survey method for data Collection. The sample size used for the study was 300. Respondents included both male and female students exclusively in Gwalior region from Private institutions. Non-probability purposive sampling technique with Standardized questionnaire with five-point Likert scale was used. Test like Reliability, Regression Analysis and Correlation were applied to achieve the purpose of the study. The study resulted in to the strong effect of all the elements of service quality i.e. tangibility, reliability, responsiveness, empathy except assurance on student satisfaction was identified. Further the study also identified a strong correlation between all the variables used in the study.
Keywords: Student Satisfaction, Service Quality and Education Industry
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