Comparing Strategic Orientation of Two Online Pharmaceutical Firms: Cases of Netmeds and Medplus
17 Pages Posted: 28 Jan 2019
Date Written: January 6, 2019
Most of the companies are leveraging the use of information technology to expand their reach among the customers and other associated stakeholders. The trend is followed by almost all the firms industry wide or sartorially. At the same time, they learn by their peers to strengthen their IT based best practices and evolve them strategically compete one another. In the health sector firms are also experimenting the use information technology to leverage its benefit directly or indirectly just like other consumer sensitive online firms e.g. Flipkart, Amazon, Myntra, Zomato, Ola, so on. Likewise, in health sector two recent online based companies that are Netmeds and Medplus are rapidly increasing their market share and gaining popularity. Alignment through Balance Scorecard has been used, in order to compare the orientation of strategies of these two companies. As an outcome of the research, findings are the Strategic Orientation of the two organizations, Critical Success Factors and the future aspects leading to the success of both of the organizations.
This research should help the industry to learn and modify from peer’s and researchers can also analyze the orientation. Strategic orientation is about the direction in which the organization is going, the ways to achieve objective and competitive advantage, satisfying the needs of stakeholders and responding to the environment.
Keywords: Alignment through business scorecard Critical Success Factors
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