Comparing Strategic Orientation of Two Online Pharmaceutical Firms: Cases of Netmeds and Medplus

17 Pages Posted: 28 Jan 2019

Date Written: January 6, 2019

Abstract

Most of the companies are leveraging the use of information technology to expand their reach among the customers and other associated stakeholders. The trend is followed by almost all the firms industry wide or sartorially. At the same time, they learn by their peers to strengthen their IT based best practices and evolve them strategically compete one another. In the health sector firms are also experimenting the use information technology to leverage its benefit directly or indirectly just like other consumer sensitive online firms e.g. Flipkart, Amazon, Myntra, Zomato, Ola, so on. Likewise, in health sector two recent online based companies that are Netmeds and Medplus are rapidly increasing their market share and gaining popularity. Alignment through Balance Scorecard has been used, in order to compare the orientation of strategies of these two companies. As an outcome of the research, findings are the Strategic Orientation of the two organizations, Critical Success Factors and the future aspects leading to the success of both of the organizations.

This research should help the industry to learn and modify from peer’s and researchers can also analyze the orientation. Strategic orientation is about the direction in which the organization is going, the ways to achieve objective and competitive advantage, satisfying the needs of stakeholders and responding to the environment.

Keywords: Alignment through business scorecard Critical Success Factors

Suggested Citation

Tiwari, Siddharth and Raut, Chandrakant, Comparing Strategic Orientation of Two Online Pharmaceutical Firms: Cases of Netmeds and Medplus (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3323452 or http://dx.doi.org/10.2139/ssrn.3323452

Siddharth Tiwari (Contact Author)

ABV-IIITM ( email )

18, Geeta Colony, Dal Bazar
Lashkar
Gwalior, Madhya Pradesh 474004
India

Chandrakant Raut

ABV-IIITM ( email )

18, Geeta Colony, Dal Bazar
Lashkar
Gwalior, Madhya Pradesh 474004
India

Register to save articles to
your library

Register

Paper statistics

Downloads
26
Abstract Views
158
PlumX Metrics