Preeminence and Credibility of Online Advertisements – A Behavioural Analysis of Young Internet Users

6 Pages Posted: 28 Jan 2019

See all articles by K. Pongiannan

K. Pongiannan

Government Arts & Science College, Sathyamangalam - Department of Commerce

Jayakumar Chinnasamy

University of the West of Scotland - School of Education

Sarfraz Ahmed Dakhan

University of the West of Scotland - School of Business & Enterprise

Date Written: January 6, 2019

Abstract

Digital and technological advancements have enabled online advertisements penetrating into most of internet users’ day-to-day life and this has led internet users, particularly, young people to spend more time on it. The internet enables the users being attracted towards and engages in accessing online advertisements. Amongst several media available for business advertisements, for example from print to electronic media advertising through internet or through World Wide Web has emerged as a popular medium and online advertising is a key element of digital marketing around the world.

Keywords: Behavioural Analysis, Digital Marketing, Online Advertisements, Young Users

Suggested Citation

Pongiannan, K. and Chinnasamy, Jayakumar and Dakhan, Sarfraz Ahmed, Preeminence and Credibility of Online Advertisements – A Behavioural Analysis of Young Internet Users (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3323459 or http://dx.doi.org/10.2139/ssrn.3323459

K. Pongiannan (Contact Author)

Government Arts & Science College, Sathyamangalam - Department of Commerce ( email )

Tamil Nadu
India

Jayakumar Chinnasamy

University of the West of Scotland - School of Education ( email )

United Kingdom

Sarfraz Ahmed Dakhan

University of the West of Scotland - School of Business & Enterprise ( email )

United Kingdom

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