Consumer’s Online Shopping Behavior with Reference to The Flipkart

13 Pages Posted: 31 Jan 2019 Last revised: 19 Mar 2019

See all articles by Anurag Pandey

Anurag Pandey

Uka Tarsadia University, Students

Jitesh Parmar


Date Written: January 6, 2019


A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collected with the help of questionnaire & schedule. The descriptive analysis and nonparametric test has been used for hypothesis testing. The study results suggest that how consumers come to know about Flipkart? Which features consumer do not like about Flipkart? Which features consumer like about Flipkart? What are the products consumer buy from Flipkart? Which mode of payment consumers prefer to pay? And are they satisfy with the product quality & services provided by Flipkart?

Keywords: Consumer behaviour, online shopping, Internet shopping, Electronic commerce

Suggested Citation

Pandey, Anurag and Parmar, Jitesh, Consumer’s Online Shopping Behavior with Reference to The Flipkart (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: or

Anurag Pandey (Contact Author)

Uka Tarsadia University, Students ( email )


Jitesh Parmar

Independent ( email )

No Address Available

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