Consumer’s Online Shopping Behavior with Reference to The Flipkart
13 Pages Posted: 31 Jan 2019 Last revised: 19 Mar 2019
Date Written: January 6, 2019
A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collected with the help of questionnaire & schedule. The descriptive analysis and nonparametric test has been used for hypothesis testing. The study results suggest that how consumers come to know about Flipkart? Which features consumer do not like about Flipkart? Which features consumer like about Flipkart? What are the products consumer buy from Flipkart? Which mode of payment consumers prefer to pay? And are they satisfy with the product quality & services provided by Flipkart?
Keywords: Consumer behaviour, online shopping, Internet shopping, Electronic commerce
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