Could Businesses like Nudges? Managers’ Attitudes Towards Nudges Directed at Their Business or at Their Customers

20 Pages Posted: 12 Feb 2019

See all articles by Ariel Tikotsky

Ariel Tikotsky

Bar-Ilan University - Graduate School of Business Administration

Eyal Peer

Hebrew University of Jerusalem - Federmann School of Government and Public Policy

Yuval Feldman

Bar-Ilan University - Faculty of Law

Date Written: January 28, 2019

Abstract

Behaviorally informed policies of interventions in choice architecture are growingly used to nudge people towards socially desirable behaviors. While consumers are usually the target of those nudges, businesses often serve as “nudging agents" on behalf of government regulation, or may be the target of governmental nudges themselves. Businesses’ support of such behavioral policies might be critical for their implementation, but the perceptions of managers towards nudges has never been directly assessed. We distinguish between government-to-business (G2B) nudges vs. government-to-business-to-consumer (G2B2C) nudges and provide first evidence of business managers’ attitudes towards such interventions. We discover an overall high level of support for nudges, and in particular for G2B nudges, with variations between types of nudges, the domain that they operate in, and whether they benefit the business or the consumer.

Keywords: Behavioral Policy, Nudge, Choice Architecture, Attitudes of Business Managers

JEL Classification: D900, D910, K2, M100, M380

Suggested Citation

Tikotsky, Ariel and Pe'er, Eyal and Feldman, Yuval, Could Businesses like Nudges? Managers’ Attitudes Towards Nudges Directed at Their Business or at Their Customers (January 28, 2019). Available at SSRN: https://ssrn.com/abstract=3324991 or http://dx.doi.org/10.2139/ssrn.3324991

Ariel Tikotsky (Contact Author)

Bar-Ilan University - Graduate School of Business Administration ( email )

Ramat Gan
Israel

Eyal Pe'er

Hebrew University of Jerusalem - Federmann School of Government and Public Policy ( email )

Israel

Yuval Feldman

Bar-Ilan University - Faculty of Law ( email )

Faculty of Law
Ramat Gan, 52900
Israel

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