Effect of System and Information Quality on Use Intention of Online Retailers
6 Pages Posted: 7 Feb 2019
Date Written: January 6, 2019
The study examined the impact of system and information quality on use intention of online retailers. System quality pertains to the efforts that companies make to manage the products sold by the companies. It also indicates the realizability of the promises made to the customer. Information quality pertains to information that is relevant and robust for use by the customers. Lastly, use intention indicates the proclivity of customers to use a particular service. Standardized questionnaire of Ahn et al (2007) was used to collect the data for the variables. The data was collected from 250 respondents. The factor analysis yielded that all three constructs were univariate. Multiple regression indicates that both system quality and information quality strongly affect use intention of online retailers.
Keywords: Online Retailers, System, Information, intention
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