Predicting the Success of Crowd-Funding Campaigns: A Thin Slice Approach
40 Pages Posted: 14 Feb 2019
Date Written: May 30, 2015
This study investigates the accuracy of thin slice predictions in the context of entrepreneurial finance. First, I demonstrate that even very short exposures (30 seconds or less) to a video clip portraying an entrepreneur pitching her venture on a crowd funding portal may lead to relatively accurate estimates of her actual fundraising success. Second, I explore the role of stereotypes in the formation of accurate thin slice judgments, a research topic largely unexplored and called for by the prior literature.
Keywords: Crowd-Funding, Thin Slice Predictions, Stereotypes, Entrepreneurial Finance, Rapid Decision-Making, Non-Verbal Communication
JEL Classification: M13
Suggested Citation: Suggested Citation