CSR in Indian Companies: A Comparative Study
13 Pages Posted: 8 Feb 2019
Date Written: January 6, 2019
The motive behind this research paper is to know the impact of a company’s Corporate Social Responsibility (CSR) policy on the buying behavior of customers. CSR is what a firm returns to the society for the services that it is receiving like land, resources, labor, etc., so it is a practice to contribute back to the society in the form of Social or Environmental concerns. CSR policies of different companies are usually distinguished between Good & Bad, and ranks are also given to the companies based on their CSR. The research is conducted in comparison of two brands of automobiles namely Maruti & TATA, considering their respective CSR ranks. For the research, a self-designed questionnaire was prepared which was further standardized. The study sample was of Management students. This research aims to study CSR along with its aspects and perspective of students towards it. The study resulted in different factors for Maruti and TATA for buying Behavior. Also, t-test resulted in the difference in buying behavior for these brands.
Keywords: CSR, Perception, Automobiles, students
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