CSR in Indian Companies: A Comparative Study

13 Pages Posted: 8 Feb 2019

See all articles by Sagar Gupta

Sagar Gupta

Prestige Institute of Management, Students

Ritu Bhadoria

Prestige Institute of Management, Students

Tarika Singh

PIMG

Date Written: January 6, 2019

Abstract

The motive behind this research paper is to know the impact of a company’s Corporate Social Responsibility (CSR) policy on the buying behavior of customers. CSR is what a firm returns to the society for the services that it is receiving like land, resources, labor, etc., so it is a practice to contribute back to the society in the form of Social or Environmental concerns. CSR policies of different companies are usually distinguished between Good & Bad, and ranks are also given to the companies based on their CSR. The research is conducted in comparison of two brands of automobiles namely Maruti & TATA, considering their respective CSR ranks. For the research, a self-designed questionnaire was prepared which was further standardized. The study sample was of Management students. This research aims to study CSR along with its aspects and perspective of students towards it. The study resulted in different factors for Maruti and TATA for buying Behavior. Also, t-test resulted in the difference in buying behavior for these brands.

Keywords: CSR, Perception, Automobiles, students

Suggested Citation

Gupta, Sagar and Bhadoria, Ritu and Singh, Tarika, CSR in Indian Companies: A Comparative Study (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3328142 or http://dx.doi.org/10.2139/ssrn.3328142

Sagar Gupta (Contact Author)

Prestige Institute of Management, Students ( email )

Gwalior
India

Ritu Bhadoria

Prestige Institute of Management, Students ( email )

Gwalior
India

Tarika Singh

PIMG ( email )

Airport Road, Opposite Deendayal
Nagar
Gwalior, MP 474 020
India

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