7 Pages Posted: 12 Feb 2019 Last revised: 1 Mar 2019
Date Written: February 6, 2019
Numbers can be numbing. Depend too much on them to make your case, pitch your product, or tell your story, and you risk losing your audience. This essay offers a way to way to use numbers—both large and small—in a manner that is at once more compelling and more concrete.
Keywords: statistics, persuasion, writing, storytelling, advocacy
JEL Classification: K10, K30
Suggested Citation: Suggested Citation