Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship

Handbook of Research Methodologies and Design in Neuroentrepreneurship: Research Handbooks in Business and Management Series, (eds,) Mellani Day, Mary C. Boardman and Norris F. Krueger, Edward Elgar Publishing, September 2017, ISBN:9781785365034

51 Pages Posted: 1 Mar 2019

See all articles by Marco Colosio

Marco Colosio

National Research University Higher School of Economics

Cristiano Bellavitis

Auckland Business School, Management and International Business

Alexey Gorin

National Research University Higher School of Economics

Date Written: September 11, 2017

Abstract

The chapter is structured in two main sections. Section I describes the “Psychophisiological correlates of behavior”, while Section II describes “Genetics, hormones and behavior”. In particular, the first section discusses the techniques related to the central nervous system (i.e. EEG and MEG), as well as those related to the peripheral nervous system (i.e. ECG, EKG, Electrooculography, and Eye and Electrodermal activity tracking). On the other hand, the second section discusses behavioral genetics and psychoneuroendocrinology. For each technique we provide a brief description, followed by a discussion of its advantages and disadvantages, and we conclude each section providing examples of previous studies and potential research questions that can be answered by using the focal technique.

Suggested Citation

Colosio, Marco and Bellavitis, Cristiano and Gorin, Alexey, Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship (September 11, 2017). Handbook of Research Methodologies and Design in Neuroentrepreneurship: Research Handbooks in Business and Management Series, (eds,) Mellani Day, Mary C. Boardman and Norris F. Krueger, Edward Elgar Publishing, September 2017, ISBN:9781785365034 . Available at SSRN: https://ssrn.com/abstract=3332759

Marco Colosio

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Cristiano Bellavitis (Contact Author)

Auckland Business School, Management and International Business ( email )

12 grafton rd
Auckland
Auckland, Auckland 0000
New Zealand

Alexey Gorin

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

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