Avant-Garde Creativity in the Context of Development of Integrated Communications

International Conference on Sustainable Development ICSD 2019, Pune, Maharashtra, India, 14-15 February 2019

6 Pages Posted: 5 Mar 2019

See all articles by Oleg Pavenkov

Oleg Pavenkov

St. Petersburg University of Cinema and Television

Mariia Rubtcova

St. Petersburg University of Cinema and Television

Date Written: February 12, 2019

Abstract

The paper is devoted to the theoretical overview and analysis of avant-garde creativity in the context of development of integrated communications (public relations and advertising). In our opinion in the field of modern integrated communications, avant-garde aesthetics acquires the character of the newest pragmatic artistic discourse. We made the conclusion that the implementation of innovative model of model of speech behavior within professional-oriented discourse practices is possible not only in the field of mass communication, but also in the educational process of the university in the newest interactive forms of scientific organizational, educational and teaching activities.

Suggested Citation

Pavenkov, Oleg and Rubtcova, Mariia, Avant-Garde Creativity in the Context of Development of Integrated Communications (February 12, 2019). International Conference on Sustainable Development ICSD 2019, Pune, Maharashtra, India, 14-15 February 2019. Available at SSRN: https://ssrn.com/abstract=3333103

Oleg Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Mariia Rubtcova (Contact Author)

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

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