Data as Digital Assets. The Case of Targeted Advertising: Towards a Holistic Approach?
Mor Bakhoum, Beatriz Conde Gallego, Mark-Oliver Mackenrodt, and Gintarė Surblytė-Namavičienė, Personal data in competition, consumer protection and intellectual property law. Towards a holistic approach? (Springer 2018) 445-499 ISBN 9783662576465
Posted: 7 Mar 2019
Date Written: February 15, 2018
Keywords: advertising regulation, targeting, targeted advertising, law, e-privacy, self-regulation, online behavioral advertising, interest-based advertising, profiling, data protection, GDPR, advertising law
JEL Classification: K13, K00, K21, K42
Suggested Citation: Suggested Citation