Challenges in Giving the Voice to Billions of Peoples: The Case of Facebook

7 Pages Posted: 9 Mar 2019

See all articles by Professor Alain Ndedi

Professor Alain Ndedi

YENEPAD; ISTG-AC; Saint Monica University; University of Johannesburg; University of Pretoria

Rose Liliane Amoa

Charisma University

Laure Kewe

Charisma University, Department of Business Administration, Students

Date Written: February 18, 2019

Abstract

It is known that the economic viability of every social platform is built on a simple formula: Attract users and hold their attention as long as possible so personal information can be collected that will fuel targeted adverts. This is achieved through the look and feel formula. This move can be viewed in any projects initiated by Facebook. In response, countries around the world are developing policies to deal with the pressure coming from these social media companies. The consequence is that, if a policy reduces dwell time, it will keep the company from attaining its never-ending goal of increasing quarterly profits. In fact, nearly every Facebook problem can somehow be connected to this simple economic truth. Dwell time increases through provocative posts and adverts over dull ones. Dwell time will be enhanced through cunning psychological manipulators who make the viewers addicted, over authentic and well-researched news stories. This article aims to develop some challenges faced by the company Facebook in giving the voice to billions, and what has been the company strategy to deal with all these challenges.

Keywords: Facebook, economic dynamism, social media

Suggested Citation

Ndedi, Professor Alain Aime and Amoa, Rose Liliane and Kewe, Laure, Challenges in Giving the Voice to Billions of Peoples: The Case of Facebook (February 18, 2019). Available at SSRN: https://ssrn.com/abstract=3336946 or http://dx.doi.org/10.2139/ssrn.3336946

Professor Alain Aime Ndedi (Contact Author)

YENEPAD

PO Box 30069
Suunyside
Pretoria, Pretoria 0135
South Africa
+27 84 992 9499 (Phone)

HOME PAGE: http://yenepad.virtualactivism.net

ISTG-AC ( email )

Douala
Cameroon
Douala, WY Littoral 2012

Saint Monica University ( email )

P.O. BOX 132
Buea, South West
Cameroon
237698727474 (Phone)
23767992-0777 (Fax)

HOME PAGE: http://www.stmonicauniversity.com

University of Johannesburg ( email )

UJ ADMINISTRATION. University of Johannesburg
PO Box 524. Auckland Park 2006.
Johannesburg, Gauteng
South Africa

HOME PAGE: http://www.uj.ac.za

University of Pretoria ( email )

University of Pretoria,
Private Bag X20, Hatfield,
Pretoria, Gauteng
South Africa

HOME PAGE: http://www.up.ac.za

Rose Liliane Amoa

Charisma University ( email )

Providenciales
Turks and Caicos Islands

Laure Kewe

Charisma University, Department of Business Administration, Students ( email )

30 Sandcastle Rd
Neptune CT, Grace Bay
Providenciales
Turks and Caicos Islands

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